2025
Our work spans the full development lifecycle: concepting, formulation, packaging, regulatory compliance, and go-to-market storytelling. By balancing creativity with technical precision, we design products that not only meet global standards but resonate deeply in culture.
Founded by product innovator Ciello Tuazon, with nearly two decades of experience shaping award-winning products across beauty and lifestyle. The studio is rooted in the belief that exceptional products are both felt and remembered, grounded in craft, driven by narrative, and built to scale.
Cross-category development across beauty, body, hair, fragrance, and wellness. From concept and formula strategy to sensory benchmarking and lab collaboration, blending technical rigor with cultural intuition and emotional insight.
2. PACKAGING DESIGN & DEVELOPMENT
Creative and technical direction across all packaging formats. Includes concepting, materials, sourcing, and sustainability, ensuring packaging functions beautifully and tells a story.
3. TECHNICAL & REGULATORY FRAMEWORKS
Compliance and development guidance from formula to finish. Includes regulatory audits, claims support, and access to vetted partners across fragrance, formula, and manufacturing.
4. BRAND & PRODUCT MARKETING STORYTELLING
Transforming science into meaning through brand positioning, naming, copywriting, and visual tone. Designed to help brands connect emotionally and culturally.
5. CONSUMER & MARKET INSIGHTS
Trend mapping, white space identification, and sentiment analysis to inform product and brand direction while aligning innovation with cultural shifts.
6. CLAIMS STRATEGY & SCIENTIFIC STORYTELLING
Crafting claims rooted in efficacy and sensory experience. Includes substantiation support, compliance guidance, and translation of science into engaging consumer language.
7. SENSORY & EXPERIENTIAL DESIGN
Designing multi-sensory brand experiences through scent, texture, sound, and ritual. Enhancing engagement and emotional connection through product interaction.
8. ADVISORY, OPERATIONS & SYSTEMS DESIGN
Fractional leadership and workflow optimization across product, packaging, and brand. Includes team coaching, SOP design, and innovation calendar builds to improve efficiency and speed to market.
- ALLURE BEST OF BEAUTY — OTTO SUPER CANDLE
- ALLURE BEST OF BEAUTY — STRAWBERRY CANDLE
-
OPRAH O AWARDS — BODY BAR SOAP
- VOGUE HERO SCENTS — STRAWBERRY EAU DE PARFUM
- MARIE CLAIRE FRAGRANCE AWARD — SAGE HOME SPRAY
- VOGUE — TOMATO COLLECTION
- MEN’S JOURNAL GROOMING AWARDS — FOAMING CREAM CLEANSER, INTENSIVE HAIR CONDITIONER
- COSMOPOLITAN BEAUTY AWARDS — MEADOWFOAM OIL BALM
- GQ GROOMING AWARDS - DETOX SCALP MASK
- REFINERY 29 BEAUTY INNOVATOR — SPF 30 LIP BALM
- SELF HEALTH BEAUTY AWARDS — FOAMING CREAM CLEANSER
- GLAMOUR BEAUTY AWARDS — JOJOBA FACE SCRUB
- GLAMOUR BEAUTY AWARDS — SPF 30 LIP BALM
- INDUSTRY.BEAUTY INNOVATOR AWARD — TOMATO HOME SPRAY